TECHNICAL SALES REPRESENTATIVE

17 February 2026
Cape Town
Automotive

We are seeking a Technical Sales Representative to drive sales, market adoption, and technical support in the automotive security sector. This role combines technical expertise with commercial sales responsibility and requires strong knowledge of automotive electronics, an established customer base, and the ability to manage the full sales cycle from prospecting to closing.

The successful candidate will also support customer training, reporting, and market intelligence activities while acting as a key technical contact for clients

Qualifications and role requirements:
Desired Experience & Qualification
  • Minimum 5 years’ proven experience in technical sales, account management, or business development
  • Experience within vehicle security, automotive electronics, or telematics industries
  • Strong technical knowledge of:
  • Vehicle electronics
  • Wiring
  • Immobilisation systems
  • Alarms and automotive security products
  • Established customer base within:
  • Automotive dealerships
  • Fitment centres
  • Auto-electricians
  • Fleet operators
  • Relevant business or technical qualification in the automotive field, or equivalent practical experience
  • Strong communication, presentation, and interpersonal skills
  • Self-motivated and well-organised
  • Valid driver’s licence and willingness to travel extensively within the territory
Duties & Responsibilities

Sales and Business Development

  • Achieve and exceed monthly and quarterly sales targets
  • Manage and grow an existing customer base
  • Prospect and secure new customers
  • Identify new business opportunities and markets
  • Prepare quotations, negotiate terms, and close sales

Customer Engagement and Market Presence

  • Attend trade shows, industry events, and customer meetings
  • Strengthen brand and product presence in the market
  • Act as the primary technical contact for customers

Technical Support and Training

  • Conduct technical product demonstrations and presentations
  • Maintain expert knowledge of the product range
  • Provide first-line technical troubleshooting
  • Deliver basic product and installation training to customers

Reporting and Administration

  • Prepare and submit weekly and monthly sales reports
  • Maintain accurate CRM and administrative records
  • Support management reporting and decision-making