TECHNICAL SALES REPRESENTATIVE

17 February 2026
Durban
Automotive

The Technical Sales Representative is responsible for driving sales growth and expanding market share by promoting and selling the company’s products, solutions, and services. This role combines technical knowledge with strong sales capability, requiring the ability to identify new business opportunities, build lasting client relationships, and provide technical support to customers.

The successful candidate will manage the full sales cycle from prospecting to closing, while ensuring that customer requirements are fully understood and that service delivery meets expectations.

Qualifications and role requirements:
Desired Experience & Qualification
  • Matric (Grade 12).
  • Relevant qualification in Sales, Marketing, Automotive, Electronics, or a related technical field (advantageous).
  • Minimum 5 years’ proven experience in technical sales, account management, or business development.
  • Experience within vehicle security, automotive electronics, telematics, or related industries will be advantageous.
  • Strong technical understanding of:

    • Vehicle electronics

    • Automotive security systems

    • Wiring and installation environments

  • Established network within automotive dealerships, fitment centres, auto-electricians, or fleet operators is advantageous.
  • Strong communication, negotiation, and presentation skills.
  • Computer literacy (MS Office / CRM systems).
  • Valid driver’s licence and willingness to travel within the region.
Duties & Responsibilities

Sales and Business Development

  • Achieve and exceed monthly and quarterly sales targets.
  • Manage and grow an existing customer base.
  • Identify and secure new customers and business opportunities.
  • Generate quotations, negotiate commercial terms, and close deals.
  • Ensure compliance with company pricing and discount structures.

Customer Relationship Management

  • Build and maintain strong relationships with customers.
  • Understand customer requirements and provide suitable product solutions.
  • Act as the primary point of contact for customer enquiries and technical support.

Technical Support and Product Knowledge

  • Conduct product demonstrations and technical presentations.
  • Provide first-line technical support and guidance to customers.
  • Maintain up-to-date knowledge of the product range and industry developments.

Reporting and Administration

  • Maintain an up-to-date sales pipeline and customer records.
  • Prepare weekly and monthly sales reports.
  • Attend sales meetings, product training sessions, and industry events.